Tag Archives: 风情驿站 天津

Women more likely to support charities than men says IoF & YouGov survey

first_img About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com. Women more likely to support charities than men says IoF & YouGov survey “Prostate cancer is the most common cancer in men but for a long time it lagged behind in terms of getting the funds and profile it needed. To turn this around four years ago we dramatically revamped our brand to make it unashamedly masculine to increase its appeal and relatability to our core audience. We also focused our efforts on reaching out to men where they already are – whether that’s at their local sports club, at the rotary, through work or at the pub. We are careful not to exclusively target men, or a particular type of man, but rather to show that we are about men in everything that we do.“These efforts have really paid off, and have enabled us to see a threefold increase in income over the last 5 years. In addition, we actually see two-thirds of our income now coming from men – which is the exact opposite of the sector as a whole. From this experience I strongly believe that men are just as charitable as women, if engaged in the right way – so it’s just a case of meeting them in the right place and giving them the right opportunity.”The final Insights into Fundraising report can be downloaded from the IoF site.  69 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis24 Women say they are more likely to donate to charity and support local causes than men, research from the Institute of Fundraising and YouGov has found.The IoF and YouGov surveyed more than 2,000 people on how likely they are to donate, what motivates them to give to charity, and the different positive actions they take after giving to good causes. The research found that women are more likely to have supported a charity in almost every activity asked about, including donating, with 54% of women saying they had given to a charity collection in the past 12 months, compared with 40% of men.Women were also more likely to say that they supported small or local charities. with 51% of women reporting this, compared with 36% of men. Women were also more likely to say they have taken additional positive action as a result of donating: 35% of women said they spoke to friends about the charity or cause after donating, compared with 22% of men.Different motivations behind donating to charity were also highlighted in the report. Women were more likely to say they would donate due to the charity being a cause they believed in: 37% of women compared with 31% of men. Women were also more likely than men to say they supported a charity because it had helped someone they know, at 24% compared to 17%.Daniel Fluskey, Head of Policy and Research at the Institute of Fundraising at the IoF said:“This research highlights the importance of fundraising for charities and the wider positive effect giving to charity has on an individual and society more widely. But within this we also see interesting differences in the way that women and men donate to and support the causes that they care about.The jury is out on why women say that they do more to support charities and are more likely to support local causes than men. There is an opportunity here to encourage more men to step forward and support charitable causes.”Prostate Cancer UK has already changed its approach to appeal to more men, James Beeby, Associate Director of Fundraising at Prostate Cancer UK said: Advertisementcenter_img Tagged with: Institute of Fundraising Research / statistics  70 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis24 Melanie May | 21 August 2017 | Newslast_img read more

Smart idea for Daffodil Day

first_imgCelebrating a ground breaking year in music from Limerick NewsLocal NewsSmart idea for Daffodil DayBy Alan Jacques – March 20, 2014 662 Print Linkedin Email Emma Langford shortlisted for RTE Folk Award and playing a LIVE SHOW!!! this Saturday WhatsApp THE Irish Cancer Society have teamed up with Dell to produce a special Daffodil Day mobile phone app in an innovative approach to generating awareness among young people.The app works on all platforms and has a range of special features including a location mapping function that empowers users to discover nearby Daffodil Day merchandise sellers in their area.Sign up for the weekly Limerick Post newsletter Sign Up Of course, it is also a powerful charitable giving tool which makes it easier than ever to donate to the Irish Cancer Society on Daffodil Day, which will be held on Friday,March 28 next.Dell Ireland is behind the innovative mobile application which the Irish Cancer Society hopes will be instrumental in attracting a new generation of supporters to the Daffodil Day campaign.“What better way to generate awareness of and support for Daffodil Day among young people than through a free smartphone app. The tech experts at Dell have come up with a range of brilliant features including a dynamic map that lets you track down locations where campaign merchandise is available,” said the Irish Cancer Society’s web service manager Shane Breslin.“You can also use the app to make a donation, to volunteer your time on March 28, or simply to keep up to date with all the latest news and social media posts from the Irish Cancer Society. We’re encouraging everyone to download the free app,” he said.Dell has been the lead partner of the Irish Cancer Society on Daffodil Day since 2011. The company provides marketing, financial and volunteering support for Daffodil Day, with almost every one of Dell’s 2,500 employees in Limerick, Cork and Dublin involved in the campaign in some capacity.Funds raised on Daffodil Day go towards funding the important work done by the Society, including the provision of a night nursing service to those who are seriously ill with cancer and wish to remain at home.The Daffodil Day app is available to download free from Google Play, Windows Phone and the iOS App Store. #HearThis: New music and video from Limerick rapper Strange Boy Advertisementcenter_img RELATED ARTICLESMORE FROM AUTHOR #SaucySoul: Room 58 – ‘Hate To See You Leave’ Facebook Previous articleWandering toddler had lucky early hours escapeNext articleBob building support for leukaemia trust in Limerick Alan Jacqueshttp://www.limerickpost.ie TAGSDaffodil DayDELLIrish Cancer SocietyMusic Limerick Watch the streamed gig for Fergal Nash album launch Twitter 10 marathons in 10 days for Cancer suffererslast_img read more