Her retail company hasn’t even launched yet but already Samantha Cameron is seeking new ways to expand her brand – by selling antiperspirant deodorant.Earlier this month the former prime minister’s wife set up a company called Samantha Cameron Studio Ltd, in a move that appeared to confirm speculation that she is planning to launch her own clothing range.And now her company has applied to trademark ‘Samantha Cameron’ for use for ‘products for personal hygiene and beauty care’, according to filings with the Intellectual Property Office.This could include hair-removal cream, false eyelashes, hair gels and cologne.Providing no one objects to her plans, Samantha Cameron’s trademark will be approved within four months. And then she will be able to start selling her brand through stores and an internet site. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings. Mrs Cameron is reportedly launching her retail business with her former fashion aide Isabel Spearman, who used to shop and scout for her.Ms Spearman has previously hinted to the Daily Mail that she is helping Samantha Cameron with her business venture and that a name for the label had already been chosen.And if Eau de Cameron doesn’t take off, Mrs Cameron is reportedly planning on offering ‘advisory and consulting services’ too.Mrs Cameron has kept a relatively low profile since her husband’s resignation but in September she was seen on the front row at Burberry’s London fashion week.She was seated alongside two of the most powerful women in British fashion – BFC chairwoman and Net-a-Porter founder Natalie Massenet and BFC chief executive, Caroline Rush.A spokesman for Mrs Cameron was contacted for comment.