Indonesia really is in line with this years ASEAN

first_imgIndonesia really is in line with this year’s ASEAN Tourism Forum (ATF18) theme ‘ASEAN – Sustainable Connectivity, Boundless Prosperity’, which aims to use tourism to create the economic and social opportunities for ASEAN nations, leading to reduction of development gap between all member countries.And in terms of prosperity, Indonesia is leading the way, proving to be one of the fastest growing travel destinations in the world. Based on tourist arrivals statistic from January to November 2017, the number of international visitors to Indonesia reached 12.6 million, around 22% increase compared to the same period in 2016, or three times compared to the growth in the ASEAN region and the rest of the world.This has been achieved by the Indonesian Tourism Ministry with an award-winning branding campaign, destination development, and tourism human resources development.The ministry is developing top 10 priority tourism destinations (Lake Toba, Tanjung Kelayang, Borobudur Temple, Wakatobi Island, Morotai Island, Tanjung Lesung, Thousand Island and Old Town, Mt. Bromo-Tengger- Semeru, Mandalika, and Labuan Bajo), investing in tourism infrastructure and increasing air connectivity.And as tourism is about people, investing in tourism human resources is vital. In 2017, Indonesia Tourism Ministry reached its target of training and certifying 65,000 tourism professionals and operators.Looking ahead to 2018, Indonesia will “GO DIGITAL” not only in its marketing efforts, but also with increased online booking facilities – with the development of a platform that is accessible even for smaller, regional operators.The Ministry’s strategy for 2018, Visit Wonderful Indonesia 2018 (ViWi 2018) incorporates three elements (Attraction, Amenity, and Accessibility) with the development tourism products including ‘Hot Deals!’ packages, a comprehensive Calendar of Events (Color of Indonesia) and ‘Digital Destination’ packages, available online, at www.indonesia.travel and www.bookingina.com.The Calendar of Event package (Color of Indonesia) is a bundling package with an event ticket component. Flagship events include; The 18th ASIAN Games in Jakarta and Palembang by August 2018 and the IMF-WBG Annual Meeting by October 2018 in Bali.The Digital Destination packages are to be experience-based packages, with regional destinations being encouraged to be more creative in thinking and creating object images that are “instagram-able”. Several digital destinations are on offer, including the Pancingan Market – Lombok, Mangrove Market – Batam, Riau Islands, Karetan Market – Kendal, Semarang, Siti Nurbaya Market – Padang, Tahura Market – Lampung, Skyfoot Market – Yogyakarta, and Baba Boen Tjit Market Palembang.For more information, please visit: http: www.indonesia.travellast_img